The farmer (producers)[1] [1] Individual farmers or farmer groups	Bulky/big buyers, consumers and processors[1] [1] Include supermarkets, hospitals, schools, processing companies, exporters,
§         Low prices §         Low yields §         Variety of crops produced in small quantities §         Do not know where the markets are §         No reliable market information §         Poor quality of produce Buyers core conmen, do not adhere to contracts	The volume/quantity of produce needed has not been met Transaction costs are high because of the produce is not bulked, but scattered in the villages Many groups, circles producing small quantities of several commodities Farmers do not keep or adhere to contracts

Formation of stronger producer associations Through organizing the market and finding markets for these farmers/explore new markets Convene market places and help the farmers know the prices in various places Training Know what is produced, where, quantity and quality. Organize contracts, transport, collecting produce in one place (ware house like old cooperative society) and market intelligent receipts. Production of quality produce Issuing out contracts  to farmers to make it sustainable Information brokers or information intelligence to go and find out market opportunities to limit on  transport costs when marketing committees move looking for markets and use telephones, sms messages. These solutions lead the need to establish a marketing strategy that entails concepts of a warehouse receipt system and contract farming   INTERVENTIONS ON CONSTRAINTS AND GAPS IDENTIFIED Rockford Harris Group Ltd in collaboration with the district production team and NAADS programme under took the following: Workshop for sharing baseline study findings: A stakeholders meeting that included farmer association representatives, Sub County and district councilors, Sub county NAADS coordinators. During the same workshop, recommendations and  action  points were for taking the process forward were identified as listed above (under the section on key findings of the baseline s Training and sensitization on farmer institutional development and marketing strategy Several training were held with groups in Kachonga, Mazimasa and … on how marketing services can be developed Market opportunity identification and linkages with private sector Several market opportunities were identified with different produce buyers. Farmers getting together and sell collectively